Understand your users. Engage at the right moment.
AppFella is a mobile engagement and analytics platform built by growth marketers — for small business owners, marketing teams, and anyone building an app. See what your users do, then reach them with the right message, on the right channel, at the right time.
Workspace Overview
Live
Why engagement matters
Most app users leave quietly. Consistent, personalized messaging transforms early drop-off into compounding retention.
- ~96%
- On average, about 96% of new app users are gone within 30 days — day-30 retention across industries sits in single digits.
- 3×
- Users who receive even one push notification in their first 90 days are about three times more likely to keep using an app.
- 89%
- Brands with strong omnichannel engagement retain ~89% of their customers, vs about a third for weak ones.
- 5–15%
- Personalizing the customer experience typically lifts revenue 5–15%.
From SDK to sent in three steps
Everything you need to analyze behavior and message users with zero friction.
Integrate
Drop the SDK into your app and go live in minutes, with guides and support when you need them.
Understand
Events, profiles, funnels, trends, cohorts — see what users actually do, without a data team.
Engage
Build segments and reach them automatically — the right time, the right channel, the right message.
Key features
Built with a growth marketer's mindset to turn user events into automated retention loops.
Proven templates
Easy to use, with ready-to-use, success-proven templates for campaigns and journeys.
Automated flows
Flows keep engaging users across channels with different, relevant messages — automatically.
Customer Lifecycle Analytics
Categorize and understand your users with one setup, from new to loyal to at-risk.
Every channel your users are on
Reach your users wherever they are with coordinated campaigns.
Push Notifications
Android and iOS, through your own FCM and APNs accounts.
In-App Messages
Pop-ups, banners and full-screen cards rendered natively by the SDK, themed with your branding.
App Inbox
A persistent message centre inside your app for receipts, offers and announcements.
Template messages through your Meta WhatsApp Business account.
Through the platform ESP or your own.
Built for you
Tailored to give every team the tools to understand and engage users from day one.
App owners
No marketing team? The platform does the heavy lifting: templates, automation, and guidance built in.
Marketing teams
Focus on retention and open up new channels without waiting on engineering.
Anyone building an app
Start on day one — understand your first users and grow with them.
More than a platform
We've grown apps before — AppFella is built on that experience. Alongside the platform, we offer consultation services for optimum growth, with proven results working with startups and major brands in the region.
Talk to us