Every user has a moment.
Yours arrives by push
AppFella is a mobile engagement and analytics platform built by growth marketers, for teams without one.
Your data and your users' data stay yours. Full control, full privacy.
Seize your moment
Engage your customers at the right time with the right message.
Your app
now
Understand your customer base
Analytic tools that empower your understanding and guide you to the right decisions.
Get quick answers to key questions
How many users were active?
48,210
people used your app in the last 30 days, up 4.2% on the period before.
How many new users did I get?
6,140
new installs in the last 30 days, up 9.8% on the period before.
How much revenue did I make?
$182,400
from conversions in the last 30 days, down 1.1% on the period before.
Do new users come back?
41%
of new users came back the next day, and 22% on day 7.
Who converted, and how many?
3,920 people
made 4,560 conversions worth $182,400 in the last 30 days.
What changed this period?
Search
rose 38.0% on the period before, from 20,000 to 27,600.
Most users leave quietly
Simple, fast and easy integration
Android, iOS, Flutter, React Native. Three steps from SDK to sent.
Integrate
Drop the SDK in, ship it, and events start arriving the same day.
Understand
Lifecycle analytics place every user in a stage, from acquisition to retention, without a data team.
Engage
Turn any segment into a flow that keeps running while you work on something else.
Engagement channels
Personalized user experience to reach them at the channels they use, with the right message.
Push notifications
Android and iOS through your own FCM and APNs accounts.
In-app messages
Banners, cards and full screens rendered natively, themed to your brand.
App inbox
A message center inside your app.
Choose your custom provider.
Key features
Built with a growth marketer's mindset, so user events turn into retention loops that keep running.
Automated flows
One flow keeps following up across channels, with a different message each time, until the user acts.
Lifecycle analytics
Every user lands in a stage from day one: acquisition, activation, conversion and retention, with one setup.
Variants by language
Write a version of a message for each language, or for any other profile property. Each user sees the one that matches their profile, and Arabic copy can switch to a right-to-left layout and Arabic fonts.
Advanced analytics and Ask
Funnels, cohorts, pivot tables and trends on every event you send. Or ask: twelve ready questions, answered for any period.
One-click reports
Add any chart, funnel, cohort or lifecycle view to a report with one click. Every card reads live data when the report opens, and the report exports as a PDF with your logo.
Personalisation and variants
Fill any message from the user's profile with a fallback for missing values, send people deep into the right screen, and show a different version to a different audience.
Built for you
App owners
No marketing team yet. The platform does the heavy lifting with templates, automation and guidance built in.
Easy integrationMarketing teams
Own retention and open new channels without waiting on an engineering sprint to ship a message.
Analyze and engage on the spotAnyone building an app
Start on day one, understand your first hundred users, and keep the habits as you grow.
Retain your userbase
AppFella
More than a platform
We have grown apps before, and AppFella is built on that experience. Alongside the platform we run consultation for teams that want the growth work done with them, not handed over.
Talk to usPlans that grow with your app
Starter
For your first app: live analytics, push, in-app and inbox campaigns.
Growth
Adds email, event-triggered campaigns, lifecycle and revenue tracking.
Pro
Adds automated flows, funnels, cohorts, pivot tables and reports.
Scale
For large audiences: 50 apps, 3 years of history, priority support.
Enterprise
Your own limits, up to 10 years of history, and a Success Manager.
Talk to usStart understanding your users today
Try every Pro feature for 14 days. We are with you every step of the way.